4THEVISION not only has created an entertainment VR karaoke platform, but it is a company who has focused on developing contents for many years and, now, has officially met consumers through entering foreign markets such as China.
VR specialized company called 4THEVISION established various business areas for developing VR (Virtual Reality), AR (Improved Reality) and MR (Mixed Reality) in different new media fields, creating contents and platforms.
In addition, 4THEVISION has been developing contents based on technologies for many years. That’s why 4THEVISION possesses a variety of technologies such as the Video Control (which uses an HMD Controller and a Simulator Device Control).
The flagship service models of 4THEVISON are Entertainment Karaoke platform “W.A.V”, Industrial Content “V Factory” and digital Commerce “Alice Store”.
VR Karaoke Platform “W.A.V” develops a new idea of VR karaoke letting you sing what you want, anywhere you want and even try duets with original singers without a separate accompaniment. It can be used after downloading a dedicated application for your HMD/Smartphone. In particular, the 360 degrees, which minimize cyber motion sickness, have implemented a virtual reality-based VR stage, moreover, “W.A.V” is also a karaoke room that can interact 1 to 1 according to the song’s score. In addition, 3D sound contents can maximize the sense of immersion.
VR Commerce Store “Alice Store” is a VR shopping platform that allows users to experience products they want without space constraints while enjoying shopping. In particular, 360 videos and images based on reality were also combined with CG to realize more realistic spatial representations, and UX/UI Design was added to control virtual space considering users’ position by using Leap Motion, which recognizes hands movements.
“Alice Store”, which is located at the beginning of the 4THEVISION’s Virtual Second Life, is a platform that allows users to experience shopping, games, and singing rooms while being in a virtual space, leaving only SNS link and payment modules to be developed. “Alice Store” is expected to grow rapidly in the form of stores and to build a new form of Villages, Towns or Worlds after Malls.
There are also VR Culture Experience “Beat the Beats”, VR Education “Hei! Edu” (a virtual reality smart learning platform) and VR Smart Factory “VFACT”.
“Virtual Reality will dig deep into life” said Yoon Jung Hyun, CEO of 4THEVISION. While shopping, people are also consuming a lot of content and goods in their V-commerce, which they experience through PC, Web, Mobile, Instagram and YouTube. In other words, as media change, shopping habits change as well. When this Virtual Reality industry will be activated, it is expected that a shopping form based on this will definitely come. “4THEVISION is trying to break down the walls of Virtual Reality, Augmented Reality and Mixed Reality, in order to provide technologies and contents able to build viable business and service models” he said.
4THEVISION, which started as a Virtual Reality imaging company in the early days, has technical abilities, know-how and a skilled team related to Virtual Reality. In addition, in order to improve the quality of contents, experts were placed in planning and designing to increase perfection. In addition, the company can develop games, video production, apps and web contents.
Meanwhile, 4THEVISION is planning to meet its customers by entering foreign markets such as China, after having gathered its capabilities, which were focused on developing contents for many years. The first line of 4THEVISION starts with entertainment. In China, “mini K.T.V”, a Korean version of a “coin-karaoke” is enjoying high popularity in the complex shopping mall. For this reason, 4THEVISION has developed a VR Karaoke platform that will be held in mid-November at the China Hi-Tech Fair, and is currently attracting investment by participating in the Korea Creative Content Agency.
Korea’s Virtual Reality industry is at its starting point. Hopefully, more people will be able to experience VR technology with more competitive Virtual Reality related companies. “We hope that we will be able to share the technology knowledge we’ve developed for many years, create quality contents and coexist with other companies in the same industry”.
Yoon Jung Hyun added, “Next year, we will promote the giant vision of 4THEVISION based on high quality contents and excellent technology, focusing on marketing so that more people we’ll be able to live a unique experience.”
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